Cookie Policy
Introduction
Proactive Global (“we”, “us” or “our”) use cookies and similar tools across our websites to improve their performance and enhance your experience. This policy explains how we do that.
What is a cookie?
A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website, which enables the website to tailor its offerings to your preferences when you visit it.
There are two main types of cookies:
- A session cookie only exists for the duration of your visit to a website. They recognise your computer or smartphone as you move between pages. These cookies can be used, for example, to maintain secure logins.
- A persistent cookie stays on your device for a set period of time and can be used, for example, to remember you when you next visit the website.
The source of each cookie also varies. Some cookies are owned and created by Proactive Global ('first-party' cookies), but others are supplied by independent companies ('third-party' cookies).
Cookies are NOT viruses, any kind of malware, programs or applications. Cookies can't see the files on your computer. We prioritise your privacy and handle all gathered information in accordance with our Privacy Policy.
The cookies used on Proactive Global's website fall into various categories:
- Essential
- Functionality
- Communication
- Analytics and advertising
What all of this means is that you get the best possible user experience and relevant information based on your needs.
1. Essential
Essential cookies let you move around the website and use essential features such as secure areas. We use Essential cookies to: Remember information that you have entered on web order forms when you visit different pages in the same session. Balance the overall volume of website visitors between our computer servers. These cookies will not be used to gather information that could be used for marketing or to remember visitor information outside of a single session.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| ngage_session | Necessary | 30 minutes | ngage_session is a standard framework session cookie that is created for all site visits. It is essential for the site to function correctly. |
| xsrf-token | Necessary | 30 minutes | xsrf-token is a native feature of our framework used in forms and other areas of the site to prevent malicious exploits. |
| intlTelInputSelectedCountry | Necessary | Session | intlTelInputSelectedCountry is required to identify your country and validate your phone number during two factor authentication - a process we use to enhance the security of your account. |
| cookie-bar-v3 | Necessary | 24 hours | cookie-bar-v3 is required to store your cookie preferences. |
| cf_clearance | Necessary | 30 minutes | This Cloudflare cookie shows that you've passed a security check (like a CAPTCHA) to prove you're not a bot, so you won't have to repeat the check each time you visit the site. |
Vimeo
We use Vimeo to embed videos on our website, and these videos may set essential cookies that ensure secure video playback. These cookies are necessary for the secure operation of the video player and help manage requests and prevent misuse. No additional tracking or analytics cookies are applied via this function.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| player_clearance | Necessary | 7 days | Used for bot prevension. |
| cf_clearance | Necessary | 1 year | Used for bot prevension. |
| __cf_bm | Necessary | 30 minutes | Manages incoming traffic that matches criteria associated with bots. |
| _cfuvid | Necessary | Session | Used to bots do not overload the site with repeated request. |
Dropbox
We use Dropbox cookies on our website to enable easy and secure CV uploads for job applications. These cookies help maintain your session and store essential information for successful CV submission and retrieval. Rest assured, any personal data or CV information shared via Dropbox is managed in line with our privacy policy and accessed only by authorised personnel involved in the hiring process. Dropbox cookies enhance the convenience and efficiency of our CV submission process.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| Dropbox | Necessary | Session | This cookie is used by the Dropbox File Chooser App and it to authenticate with your Dropbox Account. |
2. Functionality
Functionality cookies enable us to provide enhanced and personalised features on our website. These cookies remember your preferences, ensuring a seamless and tailored browsing experience. Functionality cookies do not track your browsing activity beyond our website and are essential for the proper functioning of specific features. By accepting functionality cookies, you enhance your overall user experience on our site.
Zapier
These cookies enable us to provide website chatbot functionality. For Zapier chatbots, they enhance your web experience by detecting misuse across sessions, tracking errors, and more. Zapier also uses these cookies to serve Google advertising to users who interact with the Zapier chatbot platform. You have full control over which types of cookies are used at any time. See 'Managing cookies' at the bottom of this page to learn more.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| projectSessionId | Functionality and targetted advertising | Indefinte | Zapier use this to detect and prevent abuse across individual sessions in published chatbots. |
| __dd_s | Functionality and targetted advertising | Indefinte | DataDog RUM cookie to track errors across sessions. We do not use any session replay functionalities. |
| NID | Functionality and targetted advertising | Indefinte | The 'NID' cookie is used to show Google ads in Google services for signed-out users, while the 'ANID', 'IDE' and 'id' cookies are used to show Google ads on non-Google sites. |
| visitor_id | Functionality and targetted advertising | Indefinte | This cookie is used by Zapier's internal evening system to correlate events which occur within a single session. It is similar in this sense to the Interfaces-specific projectSessionId cookie. |
| interfacesSessionId | Functionality and targetted advertising | Indefinte | This is the logged-in session for the user so that they can access everything on interfaces.zapier.com. |
| currentAccountId | Functionality and targetted advertising | Indefinte | Used to determine which account the user is viewing. This value changes when they pick a different account in the account switcher. |
| IDE | Functionality and targetted advertising | Indefinte | These are used to show ads on websites that are not part of Google but participate in Google’s ad network. These cookies help Google track user behavior across different websites to deliver more relevant ads based on browsing activity. |
3. Communication
Communication cookies help deliver personalised content and measure effectiveness by tracking your website behaviour, including pages visited, products viewed, and links clicked for tailored experiences.
Force24
We use Force24 cookies to deliver customised content via email and gather insights into your interactions with our website, such as the pages you visit and forms you submit. This helps us personalise content, offers, and provide relevant information through the Force24 marketing platform. The data collected by these cookies remains anonymous unless you visit our website via a link in an email sent through the Force24 platform and accept cookies, or if you complete a form containing your email address on our website or Force24 landing pages.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| F24_autoID | Analytics and targetted email communication | 10 Years | This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months. |
| F24_personID | Analytics and targetted email communication | 10 Years | This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. |
4. Analytics and advertising
Advertising cookies are employed to deliver advertisements that are more relevant to you and your interests. These cookies track your online behaviour, such as the pages you visit, the products you view, and the links you click. The information collected is used to display targeted advertisements across websites, aiming to provide you with content that aligns with your preferences. Advertisers may also use these cookies to measure the effectiveness of their campaigns. Rest assured, we prioritise your privacy, and these cookies do not store personally identifiable information. If you choose to allow advertising cookies, you may receive a more personalised and engaging advertising experience while using our website.
Google Analytics
These cookies collect information about how visitors use our website, including page views, traffic sources, and interactions. The data may include online identifiers and is used to analyse and improve website performance.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| __gsas | Advertising | 3 months | Used by Google to store ad-related settings and preferences. |
| __eoi | Security | 6 months | Tracks user engagement and interaction with Google ads. |
| __gpi | Advertising | 13 months | Gathers anonymous data on user preferences related to Google ads. |
| __gpi_optout | Advertising | 13 months | Stores opt-out preferences for users who do not wish to see personalized ads. |
| NID | Security, Analytics, Functionality, Advertising | 6 months | Stores user preferences and information for Google services, such as language settings. |
| DSID | Security, Functionality, Advertising | 2 weeks | Used for linking user activities across devices to show relevant ads. |
| test_cookie | Functionality | 15 minutes | Determines if the user’s browser accepts cookies. |
| id | Functionality, Advertising | OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere | Unique identifier cookie for tracking user interactions with ads. |
| __gads | Advertising | 13 months | Tracks ad performance on Google properties and partner sites. |
| GED_PLAYLIST_ACTIVITY | Advertising | Session | Tracks video playback and engagement data on Google video platforms. |
| ACLK_DATA | Advertising | 5 minutes | Helps track ad click data for Google Ads campaigns. |
| receive-cookie-deprecation | Security, Advertising | 6 months | Marks users who’ve opted out of certain types of cookies. |
| pm_sess | Security, Functionality | 30 minutes | Stores session-related data for managing ad preferences. |
| pm_sess_NNN | Security, Functionality | 30 minutes | Session identifier to track ad interactions for Google users. |
| aboutads_sessNNN | Security, Functionality | 30 minutes | Maintains user preferences for ad personalization. |
| FPAU | Analytics, Advertising | 90 days | Used to identify and track individual ad interactions across websites. |
| ANID* | Advertising | 13 months EEA UK / 24 months elsewhere | Identifies and serves personalized ads across Google properties. |
| AID* | Analytics, Advertising | 13 months EEA UK / 540 days elsewhere | Connects user interactions across devices to better personalize ads. |
| ar_debug | Analytics, Advertising | 90 days | Used by developers for testing and debugging Google ad integrations. |
| IDE | Advertising | 13 months EEA UK / 24 months elsewhere | Stores ad preferences and interaction data for retargeting and ad personalization. |
| TAID* | Analytics, Advertising | 14 days | Tracks ad clicks and interactions for cross-device reporting. |
| FPGCLDC | Analytics, Advertising | 90 days | Stores link click data for conversion tracking across devices. |
| _gcl_dc | Analytics, Advertising | 90 days | Conversion tracking cookie for Google Ads linking ad clicks to website actions. |
| _gcl_au | Analytics, Advertising | 90 days | Used by Google AdSense to experiment with ad efficiency across websites. |
| FLC | Advertising | 10 seconds | Tracks ad performance and conversion data for Google ads. |
| RUL | Advertising | 12 months | Stores data to optimize ad delivery and performance. |
| FPGCLAW | Analytics, Advertising | 90 days | Tracks conversion actions for Ads campaigns across devices. |
| FPGCLGB | Analytics, Advertising | 90 days | Assists in tracking ad conversions and performance. |
| FPGSID | Analytics, Advertising | 90 days | Session identifier for ad conversion tracking across platforms. |
| _gcl_gb | Analytics, Advertising | 90 days | Used for Google ads conversion tracking specific to certain ad types. |
| _gac_gb_<wpid> | Analytics, Advertising | 90 days | Stores ad campaign information for Google Ads within Google Analytics. |
| _gcl_aw | Analytics, Advertising | 90 days | Tracks ad click interactions for Google Ads campaigns. |
| GCL_AW_P | Analytics, Advertising | 90 days | Stores data on ad click-throughs and conversions. |
| _gcl_gs | Analytics, Advertising | 90 days | Session identifier for conversion tracking with Google ads. |
| _gcl_ag | Analytics, Advertising | 90 days | Used for ad tracking and conversion optimization in Google Ads. |
| 1P_JAR* | Advertising | 30 days | Stores information about user preferences and ads interactions. |
| Conversion | Advertising | 90 days | Tracks user actions after interacting with ads to measure conversion. |
| YSC | Security | Session | Unique identifier cookie for tracking YouTube video views. |
| VISITOR_INFO1_LIVE | Security, Advertising | 180 days | Tracks user settings and video playback preferences on YouTube. |
| VISITOR_INFO1_LIVE__k | Security, Advertising | 180 days | Stores YouTube playback preferences for signed-out users. |
| VISITOR_INFO1_LIVE__default | Security, Advertising | 180 days | Saves default settings for YouTube playback. |
| FPLC | Analytics | 20 hours | Collects ad campaign data for conversion tracking on websites. |
| _ga | Analytics | 2 years | Used to distinguish unique users for Google Analytics. |
| _gac_ <wpid> | Advertising | 90 days | Holds Google Ads campaign information within Google Analytics data. |
| _gid | Analytics | 24 hours | Identifies unique users per day to track website interactions. |
| _gat[_<customname>] | Analytics | 1 minute | Limits the data collection rate for high-traffic sites. |
| __utma | Analytics | 2 years | Identifies unique visitors and measures their visits over time. |
| __utmb | Analytics | 30 minutes | Tracks a user’s session on a website, including when it begins and ends. |
| __utmc | Analytics | Session | Determines the end of a browsing session. |
| __utmt | Analytics | 10 minutes | Throttles request rate to reduce server load. |
| __utmz | Analytics | 6 months | Tracks how users arrive at a website (e.g., from search engines or ads). |
| __utmv | Analytics | 2 years | Allows custom tracking of visitor segments for more detailed analysis. |
| AMP_TOKEN | Functionality | 30 seconds to 1 year | Manages AMP (Accelerated Mobile Pages) user identification. |
| FPID | Analytics | 2 years | Tracks unique user interactions on a website for Analytics purposes. |
| GA_OPT_OUT | Functionality | 10 Nov 2030 (all cookies) | Stores user preference to opt out of Google Analytics tracking. |
| _ga_ <wpid> | Analytics | 2 years | Maintains session data in Google Analytics for performance analysis. |
| _dc_gtm_ <property-id> | Analytics | 1 minute | Controls loading of Google Tag Manager scripts on pages. |
| _gaexp | Analytics | Set by customer; max of 93 days | Used to determine user inclusion in A/B testing experiments. |
| _gaexp_rc | Analytics | 10 seconds | Tracks participation and performance in Google Optimize experiments. |
| _opt_awcid | Analytics | 24 hours | Stores AdWords campaign ID for optimization experiments. |
| _opt_awmid | Analytics | 24 hours | Stores AdWords match type for experiment tracking. |
| _opt_awgid | Analytics | 24 hours | Keeps data on AdWords ad group IDs for experiment reporting. |
| _opt_awkid | Analytics | 24 hours | Saves AdWords keyword data for A/B testing. |
| _opt_utmc | Analytics | 24 hours | Tracks experiment participation status. |
| _opt_expid | Analytics | 10 seconds | Stores the ID of the current experiment and variation for tracking. |
| APC | Advertising, Security | 6 months | Used for performance monitoring and error tracking on Google services. |
LinkedIn Insights
LinkedIn Insights cookies gather anonymised data on visitor interactions and professional interests to enhance marketing strategies and deliver more relevant advertisements.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| li_at | Analytics and advertising | 1 year | Used to authenticate Members and API clients. |
| timezone | Analytics and advertising | 14 days | Used to determine user's timezone. |
| li_theme_set | Analytics and advertising | 6 months | Remembers which users have updated their display / theme preferences. |
| Li_sugr | Analytics and advertising | 90 days | Used to make a probabilistic match of a user's identity outside the designated countries. |
| Li_Alerts | Analytics and advertising | 1 Year | Used to track impressions of LinkedIn alerts, such as the Cookie Banner and to implement cool off periods for display of alerts. |
| lidc | Analytics and advertising | 24 hours | To facilitate data center selection. |
| JSESSIONID | Analytics and advertising | Session | Used for Cross Site Request Forgery (CSRF) protection and URL signature validation. |
| li_mc | Analytics and advertising | 6 Months | Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. |
| bscookie | Analytics and advertising | 1 year | Used for remembering that a logged in user is verified by two factor authentication and has previously logged in. |
| liap | Analytics and advertising | 1 Year | Used by non-www.domains to denote the logged in status of a member Usermatchhistory - 30 days - LinkedIn Ads ID syncing. |
| SyncHistory | Analytics and advertising | 30 days | Used to store information about the time a sync took place with the lms_analytics cookie. |
| Ln_or | Analytics and advertising | 1 day | Used to determine if Oribi analytics can be carried out on a specific domain. |
| li_theme | Analytics and advertising | 6 Months | Remembers a user's display preference/theme setting. |
| bcookie | Analytics and advertising | 1 Year | Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform and diagnostic purposes. |
| li_gc | Analytics and advertising | 6 months | This cookie is used by LinkedIn to store a user's consent preferences regarding the use of LinkedIn cookies for tracking, analytics, and advertising purposes, ensuring compliance with data protection regulations. |
Meta Pixel
The _fbp cookie is set by Facebook to deliver a more personalised experience by tracking user interactions with our website. It is used to identify and distinguish users for the purpose of delivering targeted advertising and measuring the effectiveness of Facebook ads. This cookie helps us understand user behaviour on our website, which enables us to offer relevant content and advertisements both on our site and across the Facebook platform.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| _fbp | Analytics and advertising | 3 months | To store and track visits across websites. |
Managing cookies
You can set your cookie preferences when you first visit our website and manage them on subsequent visits by simply clicking 'Manage Cookies' at the bottom of every page. You can also manage and delete cookies directly via your browser settings.
Please note that some cookies, including those used to enhance your user experience, may remain active unless you delete them manually from your browser or withdraw consent within 'Manage cookies.' If you choose to decline cookies, some parts of the Proactive Global website may not function as intended or may not function at all.
Changes to this Policy
The terms of this Policy may change from time to time. We shall publish any material changes to this Policy via appropriate notices either on this website or by contacting you using other communication channels.
Contact
Questions, comments and requests regarding this policy are welcomed and should be addressed to askmarketing